Image-to-Video Generative AI is Here

Video made by plugging my logo into Google Gemini Veo 3 and asking it to make my robot move and say "Let's grow your business." A minute later, I got this.

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So dumb 😂 But...

🤖 Text to video AI tools like Google Gemini Veo 3, OpenAI Sora, Runway, Dream Machine, and Adobe Firefly (and many others) are here. And they aren't great, but they aren't bad. 

✳️ Okay, some of my experiments were pretty bad. But there's no question that they are going to get better... and fast. In the example above, I took my static logo image, uploaded it to Veo 3, and asked it to make the robot move and say "Let's grow your business" and this is what it spit out a minute later.

💲 Here's my two cents.

🧠 We as marketers need to keep up with these tools as they roll out. No, they aren't replacing anyone on the creative team. These tools can inspire ideas, improve efficiency, and expedite creative testing. 

And they're just kind of fun to play with.

▶️ These tools aren't ready for commercial use yet. I know some brands have made it work, but that's the minority. Mostly these videos can be used for fun, organic content that is meant for testing. If an AI generated video works on a small test, that's when you get your team to generate similar, REAL video content that can scale.

🖐 Nothing can beat the authenticity of human creativity and imperfection. And brands that aren't transparent in their use of AI (putting in the title that your content is AI generated) risk losing trust when they need it most... Right now.

❓ What do you think of image-to-video so far?